The project ”Experience-based Business Development” is a unique offer for businesses that want to create value through experiences.
Nowadays products are more than just products. Consumption depends on feelings and experiences and once the material needs are covered the product-oriented economy becomes less important. This way we are moving towards a new value-oriented experience economy where the main elements are branding, storytelling, product development, add-on services and design.
The object of the present project is to bring experience-based business development into focus in businesses in the municipalities of Silkeborg, Skanderborg and Favrskov. All in all 45 businesses have joined the project and thereby they have a good chance of preraring themselves for future consumer demands by means of growth group courses, company visits, network meetings and consultating assistance.
Are you fully exploiting the potential of including experiences in your business?